TALENT RESOURCES SPORTS is at the forefront of the sports marketing world: bridging the gap between athletes and brands. TRS works to form organic relationships via social media, endorsements and events between some of the top athletes and brands in the world.
Talent Resources Sports is perfectly positioned to prosper in annual destination sporting events and provide out-of-the-box experiential marketing for consumer brands at those events. As the retail sales model for these brands continues to evolve, Talent Resources Sports and the experiential marketing that we provide is becoming the secret weapon of brands and retailers alike.
TALENT RESOURCES SPORTS strives to position itself as a strategic bridge between athletes and a wide array of brands across a number of different platforms. Utilizing a large network of athletes and extensive experience in branded activations; TRS commands the exact set of tools to help amplify your brands message.
SATELLITE OFFICES: LA, London, Brazil
FULL TIME EMPLOYEES: 15
Talent Resources Sports produces world-class events including: product launches, charity galas, private dinners, concerts and fashion shows. From ideation to fulfillment, we take event planning and production to the next level. By combining forces with our Sponsorship, Athlete/Celebrity, Social Media and PR teams, we are able to engage brands in real-time with highly curated audiences and face-to-face interaction.
Create buzz, press coverage and relevance by having an iconic celebrity or prominent influencer at your event or venue. TRS has access to nearly every leading name shaping the athlete world.
TRS is on the forefront of connecting brands with the digital audience of leading athletes across all emerging platforms. TRS was perfectly poised with the explosion of Instagram and currently brokers branded Instagram deals with the largest names in the industry.
For the past 10 years Talent Resources Sports has produced the top events during Football's Big Game Weekend. Ever exciting; ever multifaceted, the Talent Resources Sports Super Bowl events are unlike any other. Partnering with lifestyle brands to create one-of-a-kind experiences and offering A-list performances as well as customized experiential events, Talent Resources Sports is at the intersection of sports and entertainment. Partnering with Playboy, Maxim and now Rolling Stone, TRS has lead the way by producing some of the hottest events in town.
Creating an urban oasis in the heart of any burgeoning city during the NBA All Star Weekend is no easy feat. For the past 9 years Talent Resources Sports has been the paramount brand in experiential gifting lounges; sustaining relationships and providing access to the most influential names in sports, Hollywood, top media and influencers. We've built a reputation for engaging celebrities in immersive entertainment experiences complete with luxury and leisure.
Each year at the ESPYs, athletes and teams across all genres of sports are recognized for their outstanding achievements and stellar sports-related performances earned throughout the year; titles of excellence chosen not only for their efforts as players, but as individuals that prove determination and spirit are possessed long after the clock has run out. For the ESPYs, TRS produces curated branded dinners, as well as experiential marketing events with top athletes in the world.
Recap of Events
Recap of Events
With my Bachelor's degree and MBA from NYU and a successful career in finance under my belt I ventured into the world of content production for ABC with illusionist, David Blaine. It was during this time that I developed strong relationships within the NBA, NFL, MLB, NHL and NASCAR and began procuring celebrity appearances. In working with the New York Knicks in this capacity, I realized the marketability of athletes - especially with the advancement of digital and social media.
In 2009, I joined forces with Michael Heller to launch, Talent Resources Sports, mirroring the successful formula of "employing powerful, media-driven celebrity and influencer-based campaigns and experiences" in the sports realm.
I currently lead all athlete-driven enterprises, focusing specifically on endorsement deals and international campaigns. I continue to work closely with renowned athletes and their teams to secure appearance opportunities, endorsement agreements and sponsorship initiatives. With a savvy eye for marrying brands with top-tier talent, I have been instrumental in facilitating the mainstream crossover of several elite athletes across the boundless range of sports. With my international background, I have enabled Talent Resources the access to expand its reach across industries, borders and cultures.
I started my career in entertainment law (NYU Graduate; Benjamin N. Cardozo School of Law) where I oversaw and negotiated many opportunities for brands to garner celebrity support.
I realized that there weren't many active facilitators that were bridging the gap between brands and talent. Not just talent, but those that were previously vetted and willing to align their likeness to a specific category.
With my specific legal focus on celebrity appearances and endorsement deals, I advanced my skills in negotiation and determined how to fairly help both the brand and the talent. I noticed a clear disconnect between celebrities and the brands that were specifically trying to garner their endorsement.
Since 2007, our agency strength lies within our network, our wealth of knowledge and expertise derived from their various backgrounds and experiences within the industry. We are able to take those experiences and package our services in a way that is unmatched and all-encompassing for our clients. The manner in which we operate allows us to fully understand the complexities of what it takes to continually foster a healthy marriage between brand and celebrity. Once partnership opportunities arise, we are flawlessly able to create alliances in an organic manner.
I have spent many years in the broadcasting and media industry building strong personal relationships with everyone from managers and publicists to athletes and celebrities themselves. With my unique experiences and passion for pop culture and sports, I help brands maximize their exposure and impact through a wide range of marketing campaigns.
Originally from Rio de Janeiro, Brazil I grew up surrounded by the sports world. After receiving my bachelors degree in Communications and Marketing with a minor in Consumer Psychology from the University of Pennsylvania, I decided to pursue my interest in digital and social marketing and found myself at Talent Resources Sports. Here, I work on the day to day operations for Talent Resources Sports. I work alongside Jake Nussbaum to help produce events at the Super Bowl, NBA All Star Game, and the ESPYs where we work in reaching our ultimate goal: to bring brands and athletes together in an organic way.